Rebrand for a toy store.
Chalkboard (formerly known as Fun Learning) in Clapham is a toy store which offers a unique experience for children offering educational toys which encourage learning.
The new owners wanted a new store to mark their takeover and hired me to think of a new name, rebrand and assist with a new look and feel.
Our aim was to distance the brand from the old company to create a store which could co-exist with the upmarket shops currently in the area and cater to the clientele.
